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Analytics can ensure your next product launch is EPIC

Posted on December 12, 2019 at 4:40 AM

In recent years, consumer demand for loans has been high. The increased loan disbursements have raised loan-to-share ratios, increasing the risk for financial institutions, including credit unions. As a result, focus has been shifting from loans to deposits to help combat risk and maintain adequate liquidity.

Reward-based checking products are currently a hot trend designed to boost deposits. But, if not informed by analytics, a product launch carries a different risk – not produc...

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Forward-thinking credit unions are gathering and applying data analysis insights across functional areas

Posted on September 25, 2019 at 2:55 PM

Forward-thinking credit unions are strategically using data analytics, and achieving incredibly powerful results. This article in the latest issue of CUES magazine showcases the real results CUs are achieving, including CU Rise client CBC Federal Credit Union, which is using data science to analyze its credit card portfolio, and market its EPIC checking product, among other things.


"'You can do a whole lot with credit card data,' Norris notes, adding that CBC FCU learned a...

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Loan Zone: An Analytics-Based Approach To Risk-Based Auto Lending

Posted on September 23, 2019 at 9:45 AM

Credit unions have made notable gains in the auto loan market in recent years, driven in part by the lower rates they have offered. Going forward, a new approach to setting rates—an analytics-based approach—should give credit unions new power to stay competitive when adjusting in response to changes in federal rates.

Click here to read...

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Three more credit unions pick CU Rise for their analytic needs

Posted on September 19, 2019 at 5:25 AM

CU Rise Analytics has launched new data analytics projects with CBC Federal Credit Union, Chaffey Federal Credit Union, and Patriot Federal Credit Union. They are among are the latest credit unions to adopt CU Rise’s data science products and services to deliver superior member service and develop more advanced competitive strategies.

“More credit unions are starting to understand that deep analysis of their data is the key to highly targeted and effective member...

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You can't afford not to use data-driven onboarding

Posted on September 13, 2019 at 5:20 AM

By - Karan Bhalla (CEO, CU Rise Analytics LLC)

Financial consumers today have choices – at least 10,000 when it comes to financial institutions, to be more exact.

That’s why, when you secure a new member, retaining them is so important. Between 25-40% of new members leave a credit union in the first year. Consider this:

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