|Posted on September 25, 2019 at 2:55 PM|
Forward-thinking credit unions are strategically using data analytics, and achieving incredibly powerful results. This article in the latest issue of CUES magazine showcases the real results CUs are achieving, including CU Rise client CBC Federal Credit Union, which is using data science to analyze its credit card portfolio, and market its EPIC checking product, among other things.
"'You can do a whole lot with credit card data,' Norris notes, adding that CBC FCU learned a lot about its members just in the process of assembling and validating data in preparation to launch its analytics solution."
Click here to read the full article.