Experience across the member’s life cycle with credit union matters. From acquisition to onboarding to retention, each stage is important and poses different challenges. Predictive models built on member data can help you form the most efficient strategies for members bringing significant marketing efficiencies.
CU Rise’s Predictive Model Suite is a machine learning powered
product that can help credit unions of all sizes to better understand and
manage their members. This product
eliminates the need for elaborate and resource intensive analytical
capabilities at the credit union’s end.
Evaluates how engaged a member is helping credit unions formulate their post onboarding stage strategies differently for their highly vs less engaged members.
Finds the next best product for the members improving members’ response to credit unions’ cross-sell efforts and marketing campaigns.