Portfolio (Product line) Assessment is the activity a
credit union should be performing on a regular basis.
- To facilitate prudent decisions for the
portfolio management
- To understand their members better and enhance
member loyalty
CU Rise offers a simple step-by-step approach to examine
the various product lines/portfolio of the credit union. With years of
experience of working with various FIs, CU Rise team has developed a check-list
approach for examining the portfolio. Our analysts enable your journey from
‘data to decisions’. Our approach comprehends the following:
- Account Mix
- Activity Segmentation
- Performance
- Risk
- Attrition
- Loyalty
- Inherent segmentation
- Behavioral Distinctions amongst
members
- Return
- Responsiveness towards the
promotional activities
After looking at all these aspects, we compare it with
various peer groups and provide strategic insights which essentially leads to
short term and long-term ‘Road Map’.
